Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Live broadcasts and gamified events are about breaking the barrier between the audience and the screen. For brands, platforms, and entertainment properties, they turn digital attention into active participation, creating shows people do not just watch, but influence.
THE PLAYBOOK IN ACTION
As a Creative Director, I translate brand messages into interactive show systems where narrative, game mechanics, and live production work as one. I lead multidisciplinary teams across broadcast, creative technology, software, and 3D to balance audience engagement with the high-pressure realities of real-time execution.
FACEBOOK GAMING CREATOR SUMMIT 2021 | FROM CORPORATE KEYNOTE TO MASSIVE MULTIPLAYER EXPERIENCE
Facebook Gaming needed to connect creators across EMEA, LATAM, and North America without reducing the experience to a generic corporate stream. I led the creative vision and global broadcast direction for four simultaneous language streams, coordinating teams in Portuguese, Spanish, Arabic, and English while synchronizing key moments across the show. The result was a high-engagement digital event that combined localized hosts, product launches, quizzes, and collaborative challenges, generating 30k+ interactions.
TWITCH POG PICKS 2023 | GAMIFYING COMMERCE FOR THE INTERNET'S TOUGHEST CROWD
Showcasing sponsored products to Twitch’s highly active live audience required making commerce feel like entertainment, not interruption. I led the creative concept, run of show, and experience design for a fast-paced broadcast where viewers competed through gaming challenges and polls, while virtual avatars, full show production, and physical loot boxes built a cohesive hybrid event that captured 400k+ live views.
HASBRO PULSECON 2020 | WHEN COVID HIT, WE TURNED A GLOBAL CONVENTION INTO A LIVESTREAM ON A BOARD GAME
When physical conventions disappeared, Hasbro needed a digital format worthy of ten iconic brands and a global fanbase. I directed the creative vision for a two-day YouTube broadcast structured as a playable 3D board game, where announcements, celebrity appearances, and interactive moments unfolded across the board itself, supported by a large-scale live tech infrastructure built to keep the experience cohesive and responsive.
PROVEN AT GLOBAL SCALE
This same approach to live interactivity and gamified broadcast design has shaped digital experiences for brands around the world. Additional work includes Facebook Gaming’s Virtual Creator Day, Old Spice’s Foam Zone, Shopify’s 2022 Metaverse Experience and T-Mobile’s Unreal Engine-powered Santa’s Stream-Along.
MORE WORK
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Live broadcasts and gamified events are about breaking the barrier between the audience and the screen. For brands, platforms, and entertainment properties, they turn digital attention into active participation, creating shows people do not just watch, but influence.
THE PLAYBOOK IN ACTION
As a Creative Director, I translate brand messages into interactive show systems where narrative, game mechanics, and live production work as one. I lead multidisciplinary teams across broadcast, creative technology, software, and 3D to balance audience engagement with the high-pressure realities of real-time execution.
FACEBOOK GAMING CREATOR SUMMIT 2021 | FROM CORPORATE KEYNOTE TO MASSIVE MULTIPLAYER EXPERIENCE
Facebook Gaming needed to connect creators across EMEA, LATAM, and North America without reducing the experience to a generic corporate stream. I led the creative vision and global broadcast direction for four simultaneous language streams, coordinating teams in Portuguese, Spanish, Arabic, and English while synchronizing key moments across the show. The result was a high-engagement digital event that combined localized hosts, product launches, quizzes, and collaborative challenges, generating 30k+ interactions.
TWITCH POG PICKS 2023 | GAMIFYING COMMERCE FOR THE INTERNET'S TOUGHEST CROWD
Showcasing sponsored products to Twitch’s highly active live audience required making commerce feel like entertainment, not interruption. I led the creative concept, run of show, and experience design for a fast-paced broadcast where viewers competed through gaming challenges and polls, while virtual avatars, full show production, and physical loot boxes built a cohesive hybrid event that captured 400k+ live views.
HASBRO PULSECON 2020 | WHEN COVID HIT, WE TURNED A GLOBAL CONVENTION INTO A LIVESTREAM ON A BOARD GAME
When physical conventions disappeared, Hasbro needed a digital format worthy of ten iconic brands and a global fanbase. I directed the creative vision for a two-day YouTube broadcast structured as a playable 3D board game, where announcements, celebrity appearances, and interactive moments unfolded across the board itself, supported by a large-scale live tech infrastructure built to keep the experience cohesive and responsive.
PROVEN AT GLOBAL SCALE
This same approach to live interactivity and gamified broadcast design has shaped digital experiences for brands around the world. Additional work includes Facebook Gaming’s Virtual Creator Day, Old Spice’s Foam Zone, Shopify’s 2022 Metaverse Experience and T-Mobile’s Unreal Engine-powered Santa’s Stream-Along.
MORE WORK
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Live broadcasts and gamified events are about breaking the barrier between the audience and the screen. For brands, platforms, and entertainment properties, they turn digital attention into active participation, creating shows people do not just watch, but influence.
THE PLAYBOOK IN ACTION
As a Creative Director, I translate brand messages into interactive show systems where narrative, game mechanics, and live production work as one. I lead multidisciplinary teams across broadcast, creative technology, software, and 3D to balance audience engagement with the high-pressure realities of real-time execution.
FACEBOOK GAMING CREATOR SUMMIT 2021 | FROM CORPORATE KEYNOTE TO MASSIVE MULTIPLAYER EXPERIENCE
Facebook Gaming needed to connect creators across EMEA, LATAM, and North America without reducing the experience to a generic corporate stream. I led the creative vision and global broadcast direction for four simultaneous language streams, coordinating teams in Portuguese, Spanish, Arabic, and English while synchronizing key moments across the show. The result was a high-engagement digital event that combined localized hosts, product launches, quizzes, and collaborative challenges, generating 30k+ interactions.
TWITCH POG PICKS 2023 | GAMIFYING COMMERCE FOR THE INTERNET'S TOUGHEST CROWD
Showcasing sponsored products to Twitch’s highly active live audience required making commerce feel like entertainment, not interruption. I led the creative concept, run of show, and experience design for a fast-paced broadcast where viewers competed through gaming challenges and polls, while virtual avatars, full show production, and physical loot boxes built a cohesive hybrid event that captured 400k+ live views.
HASBRO PULSECON 2020 | WHEN COVID HIT, WE TURNED A GLOBAL CONVENTION INTO A LIVESTREAM ON A BOARD GAME
When physical conventions disappeared, Hasbro needed a digital format worthy of ten iconic brands and a global fanbase. I directed the creative vision for a two-day YouTube broadcast structured as a playable 3D board game, where announcements, celebrity appearances, and interactive moments unfolded across the board itself, supported by a large-scale live tech infrastructure built to keep the experience cohesive and responsive.
PROVEN AT GLOBAL SCALE
This same approach to live interactivity and gamified broadcast design has shaped digital experiences for brands around the world. Additional work includes Facebook Gaming’s Virtual Creator Day, Old Spice’s Foam Zone, Shopify’s 2022 Metaverse Experience and T-Mobile’s Unreal Engine-powered Santa’s Stream-Along.