Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Live broadcasts and gamified events are about breaking the barrier between the audience and the screen to craft a collective, hyper-engaged digital journey. For a platform, brand, or entertainment property, these interactive ecosystems offer a rare opportunity to hold the undivided attention of a highly distractible internet audience.
As a Creative Director, I translate a brand's core messages into compelling narratives where strategic interactivity deepens viewer engagement. I collaborate with broadcast producers, software engineers, and 3D artists across continents to navigate the high-stakes realities of live servers, real-time engagement, and global streaming, while protecting the strategic creative vision to deliver interactive shows truly worth watching and playing.
THE PLAYBOOK IN ACTION
Translating a passive viewership into a highly interactive, gamified destination requires balancing intense creative vision with flawless live execution. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable digital ecosystems for global brands:
FACEBOOK GAMING CREATOR SUMMIT 2021 | FROM CORPORATE KEYNOTE TO MASSIVE MULTIPLAYER EXPERIENCE
Overcoming a complex four-language barrier to unite Meta's geographically fragmented creator audience required a massive shift from a traditional keynote to a synchronized, gamified livestream. Broadcasting simultaneously across EMEA, LATAM, and North America, I directed the creative vision and the livestream execution to seamlessly connect four independent streams at specific moments.
By challenging creators to work together in real-time to build a virtual spaceship, we turned an ordinary corporate update into a massive multiplayer experience, proving live collaboration can transcend language and screen fatigue.
TWITCH POG PICKS 2023 | GAMIFYING COMMERCE FOR THE INTERNET'S TOUGHEST CROWD
Showcasing sponsored products on the world's #1 streaming platform meant finding a way to hold the notorious Twitch chat's attention. To seamlessly merge commerce with genuine entertainment, I led the creative concept, run of show and design of a high-energy live event where viewers actively competed in gaming challenges and polls to win prizes.
By blending full broadcast production, live virtual avatars, and actual physical loot boxes dropped directly to fans, we created a cohesive hybrid experience that captured over 400,000 live views.
HASBRO PULSECON 2020 | WHEN COVID HIT, WE TURNED A GLOBAL CONVENTION INTO A LIVESTREAM ON A BOARD GAME
When the pandemic canceled physical events, the challenge was keeping Hasbro's global fan base excited across 10 iconic brands without falling victim to standard webcam fatigue. Instead of just replicating a convention, we turned it into play.
I directed the creative vision for a cloud-based global broadcast that transformed a two-day live YouTube stream into a massive, playable 3D board game featuring 40+ celebrity speakers. The interactive event successfully proved that a digital-only format can deliver the hype, cohesion, and massive earned media of an IRL convention.
PROVEN AT GLOBAL SCALE
This same approach to live interactivity and gamified broadcast production has been successfully deployed to connect brands with digital audiences around the world.
These high-stakes ecosystems include launching our first successful partnership with Facebook Gaming for Virtual Creator Days, with a series of three separate, highly interactive livestreams that paved the way for the global Summit. Other global footprints include streaming an interactive obstacle course for Old Spice's Foam Zone, orchestrating the Shopify 2022 Metaverse Experience, and rendering T-Mobile's Unreal Engine-powered Santa's Stream-Along.
MORE WORK
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Live broadcasts and gamified events are about breaking the barrier between the audience and the screen to craft a collective, hyper-engaged digital journey. For a platform, brand, or entertainment property, these interactive ecosystems offer a rare opportunity to hold the undivided attention of a highly distractible internet audience.
As a Creative Director, I translate a brand's core messages into compelling narratives where strategic interactivity deepens viewer engagement. I collaborate with broadcast producers, software engineers, and 3D artists across continents to navigate the high-stakes realities of live servers, real-time engagement, and global streaming, while protecting the strategic creative vision to deliver interactive shows truly worth watching and playing.
THE PLAYBOOK IN ACTION
Translating a passive viewership into a highly interactive, gamified destination requires balancing intense creative vision with flawless live execution. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable digital ecosystems for global brands:
FACEBOOK GAMING CREATOR SUMMIT 2021 | FROM CORPORATE KEYNOTE TO MASSIVE MULTIPLAYER EXPERIENCE
Overcoming a complex four-language barrier to unite Meta's geographically fragmented creator audience required a massive shift from a traditional keynote to a synchronized, gamified livestream. Broadcasting simultaneously across EMEA, LATAM, and North America, I directed the creative vision and the livestream execution to seamlessly connect four independent streams at specific moments.
By challenging creators to work together in real-time to build a virtual spaceship, we turned an ordinary corporate update into a massive multiplayer experience, proving live collaboration can transcend language and screen fatigue.
TWITCH POG PICKS 2023 | GAMIFYING COMMERCE FOR THE INTERNET'S TOUGHEST CROWD
Showcasing sponsored products on the world's #1 streaming platform meant finding a way to hold the notorious Twitch chat's attention. To seamlessly merge commerce with genuine entertainment, I led the creative concept, run of show and design of a high-energy live event where viewers actively competed in gaming challenges and polls to win prizes.
By blending full broadcast production, live virtual avatars, and actual physical loot boxes dropped directly to fans, we created a cohesive hybrid experience that captured over 400,000 live views.
HASBRO PULSECON 2020 | WHEN COVID HIT, WE TURNED A GLOBAL CONVENTION INTO A LIVESTREAM ON A BOARD GAME
When the pandemic canceled physical events, the challenge was keeping Hasbro's global fan base excited across 10 iconic brands without falling victim to standard webcam fatigue. Instead of just replicating a convention, we turned it into play.
I directed the creative vision for a cloud-based global broadcast that transformed a two-day live YouTube stream into a massive, playable 3D board game featuring 40+ celebrity speakers. The interactive event successfully proved that a digital-only format can deliver the hype, cohesion, and massive earned media of an IRL convention.
PROVEN AT GLOBAL SCALE
This same approach to live interactivity and gamified broadcast production has been successfully deployed to connect brands with digital audiences around the world.
These high-stakes ecosystems include launching our first successful partnership with Facebook Gaming for Virtual Creator Days, with a series of three separate, highly interactive livestreams that paved the way for the global Summit. Other global footprints include streaming an interactive obstacle course for Old Spice's Foam Zone, orchestrating the Shopify 2022 Metaverse Experience, and rendering T-Mobile's Unreal Engine-powered Santa's Stream-Along.
MORE WORK
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Live broadcasts and gamified events are about breaking the barrier between the audience and the screen to craft a collective, hyper-engaged digital journey. For a platform, brand, or entertainment property, these interactive ecosystems offer a rare opportunity to hold the undivided attention of a highly distractible internet audience.
As a Creative Director, I translate a brand's core messages into compelling narratives where strategic interactivity deepens viewer engagement. I collaborate with broadcast producers, software engineers, and 3D artists across continents to navigate the high-stakes realities of live servers, real-time engagement, and global streaming, while protecting the strategic creative vision to deliver interactive shows truly worth watching and playing.
THE PLAYBOOK IN ACTION
Translating a passive viewership into a highly interactive, gamified destination requires balancing intense creative vision with flawless live execution. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable digital ecosystems for global brands:
FACEBOOK GAMING CREATOR SUMMIT 2021 | FROM CORPORATE KEYNOTE TO MASSIVE MULTIPLAYER EXPERIENCE
Overcoming a complex four-language barrier to unite Meta's geographically fragmented creator audience required a massive shift from a traditional keynote to a synchronized, gamified livestream. Broadcasting simultaneously across EMEA, LATAM, and North America, I directed the creative vision and the livestream execution to seamlessly connect four independent streams at specific moments.
By challenging creators to work together in real-time to build a virtual spaceship, we turned an ordinary corporate update into a massive multiplayer experience, proving live collaboration can transcend language and screen fatigue.
TWITCH POG PICKS 2023 | GAMIFYING COMMERCE FOR THE INTERNET'S TOUGHEST CROWD
Showcasing sponsored products on the world's #1 streaming platform meant finding a way to hold the notorious Twitch chat's attention. To seamlessly merge commerce with genuine entertainment, I led the creative concept, run of show and design of a high-energy live event where viewers actively competed in gaming challenges and polls to win prizes.
By blending full broadcast production, live virtual avatars, and actual physical loot boxes dropped directly to fans, we created a cohesive hybrid experience that captured over 400,000 live views.
HASBRO PULSECON 2020 | WHEN COVID HIT, WE TURNED A GLOBAL CONVENTION INTO A LIVESTREAM ON A BOARD GAME
When the pandemic canceled physical events, the challenge was keeping Hasbro's global fan base excited across 10 iconic brands without falling victim to standard webcam fatigue. Instead of just replicating a convention, we turned it into play.
I directed the creative vision for a cloud-based global broadcast that transformed a two-day live YouTube stream into a massive, playable 3D board game featuring 40+ celebrity speakers. The interactive event successfully proved that a digital-only format can deliver the hype, cohesion, and massive earned media of an IRL convention.
PROVEN AT GLOBAL SCALE
This same approach to live interactivity and gamified broadcast production has been successfully deployed to connect brands with digital audiences around the world.
These high-stakes ecosystems include launching our first successful partnership with Facebook Gaming for Virtual Creator Days, with a series of three separate, highly interactive livestreams that paved the way for the global Summit. Other global footprints include streaming an interactive obstacle course for Old Spice's Foam Zone, orchestrating the Shopify 2022 Metaverse Experience, and rendering T-Mobile's Unreal Engine-powered Santa's Stream-Along.