Hi
Hi
Hi
Hi
Matheus Faustino
Creative
Director
I'm a globally proven, Brazil-based Experiential CD creating brand worlds where craft meets interactive tech.
I'm a globally proven, Brazil-based Experiential CD creating brand worlds where craft meets interactive tech.
THE PLAYBOOK
With 25+ years of creative evolution, I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
About me
Hi, I'm Mat—an Interactive & Experiential Creative whose journey started with the early 2000s internet boom.
A happy accident turned into passion for creating physical and digital experiences globally. I’m also a dedicated people person, a tech-head, and a world-class cat dad.
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Global Brand Partners
0+
0+
Global Brand Partners
0
0
Continents Reached
0
0
Continents Reached
Let's talk:
Let's talk:
Get in touch:
Get in touch:
EXPERIENTIAL DISCIPLINES
My career is better defined by the ecosystems I build rather than isolated case studies. Instead of a project gallery, I've organized my work into five experiential disciplines.
Explore them see the projects I craft for global brands.
Physical | Spatial | Community
LARGE-SCALE PHYSICAL EXPERIENCES
Translating abstract brand briefs into fully realized, high-traffic destinations requires a constant balancing act between intense creative vision and grounded reality. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable physical ecosystems for global brands:
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Designing high-stakes live systems where physical audiences and global digital broadcasts collide by merging real-time interactivity with broadcast production to turn passive viewers into active participants.
Hybrid | Campaign | Retail
INTEGRATED CULTURAL EVENTS
Orchestrating end-to-end global campaigns that bridge social amplification, community building, and bespoke physical spaces to create a seamless journey from a digital spark to a physical brand destination.
Integrated | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Architecting high-touch, tactile installations designed to translate complex frontier tech into intuitive, premium experiences for C-suite leaders on the world's most exclusive stages.
Digital | AI | New Media
FRONTIER TECH & CREATIVE R&D
Pushing the boundaries of experiential by utilizing AI pipelines, VR/AR, and emerging technologies to tell timeless stories in ways that haven't been seen before.
Hi
Hi
Hi
Hi
Matheus Faustino
Creative
Director
I'm a globally proven, Brazil-based Experiential CD creating brand worlds where craft meets interactive tech.
I'm a globally proven, Brazil-based Experiential CD creating brand worlds where craft meets interactive tech.
THE PLAYBOOK
With 25+ years of creative evolution, I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
About me
Hi, I'm Mat—an Interactive & Experiential Creative whose journey started with the early 2000s internet boom.
A happy accident turned into passion for creating physical and digital experiences globally. I’m also a dedicated people person, a tech-head, and a world-class cat dad.
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Global Brand Partners
0+
0+
Global Brand Partners
0
0
Continents Reached
0
0
Continents Reached
Let's talk:
Let's talk:
Get in touch:
Get in touch:
EXPERIENTIAL DISCIPLINES
My career is better defined by the ecosystems I build rather than isolated case studies. Instead of a project gallery, I've organized my work into five experiential disciplines.
Explore them see the projects I craft for global brands.
Physical | Spatial | Community
LARGE-SCALE PHYSICAL EXPERIENCES
Translating abstract brand briefs into fully realized, high-traffic destinations requires a constant balancing act between intense creative vision and grounded reality. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable physical ecosystems for global brands:
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Designing high-stakes live systems where physical audiences and global digital broadcasts collide by merging real-time interactivity with broadcast production to turn passive viewers into active participants.
Hybrid | Campaign | Retail
INTEGRATED CULTURAL EVENTS
Orchestrating end-to-end global campaigns that bridge social amplification, community building, and bespoke physical spaces to create a seamless journey from a digital spark to a physical brand destination.
Integrated | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Architecting high-touch, tactile installations designed to translate complex frontier tech into intuitive, premium experiences for C-suite leaders on the world's most exclusive stages.
Digital | AI | New Media
FRONTIER TECH & CREATIVE R&D
Pushing the boundaries of experiential by utilizing AI pipelines, VR/AR, and emerging technologies to tell timeless stories in ways that haven't been seen before.
Hi
Hi
Hi
Hi
Matheus Faustino
Creative
Director
I'm a globally proven, Brazil-based Experiential CD creating brand worlds where craft meets interactive tech.
I'm a globally proven, Brazil-based Experiential CD creating brand worlds where craft meets interactive tech.
THE PLAYBOOK
With 25+ years of creative evolution, I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
About me
Hi, I'm Mat—an Interactive & Experiential Creative whose journey started with the early 2000s internet boom.
A happy accident turned into passion for creating physical and digital experiences globally. I’m also a dedicated people person, a tech-head, and a world-class cat dad.
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Global Brand Partners
0+
0+
Global Brand Partners
0
0
Continents Reached
0
0
Continents Reached
Let's talk:
Let's talk:
Get in touch:
Get in touch:
EXPERIENTIAL DISCIPLINES
My career is better defined by the ecosystems I build rather than isolated case studies. Instead of a project gallery, I've organized my work into five experiential disciplines.
Explore them see the projects I craft for global brands.
Physical | Spatial | Community
LARGE-SCALE PHYSICAL EXPERIENCES
Translating abstract brand briefs into fully realized, high-traffic destinations requires a constant balancing act between intense creative vision and grounded reality. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable physical ecosystems for global brands:
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Designing high-stakes live systems where physical audiences and global digital broadcasts collide by merging real-time interactivity with broadcast production to turn passive viewers into active participants.
Hybrid | Campaign | Retail
INTEGRATED CULTURAL EVENTS
Orchestrating end-to-end global campaigns that bridge social amplification, community building, and bespoke physical spaces to create a seamless journey from a digital spark to a physical brand destination.
Integrated | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Architecting high-touch, tactile installations designed to translate complex frontier tech into intuitive, premium experiences for C-suite leaders on the world's most exclusive stages.
Digital | AI | New Media
FRONTIER TECH & CREATIVE R&D
Pushing the boundaries of experiential by utilizing AI pipelines, VR/AR, and emerging technologies to tell timeless stories in ways that haven't been seen before.