Digital | AI | New Media
FRONTIER TECH & CREATIVE R&D
Frontier tech and creative R&D are about pushing the boundaries of what is possible to craft experiences that have never been seen before. For a brand, organization, or institution, these experimental projects offer a rare opportunity to pioneer new storytelling methods and define the future of interaction.
As a Creative Director, I utilize AI pipelines, VR/AR, and emerging technologies to tell timeless stories in ways that feel fundamentally new. I collaborate with AI researchers, game engine developers, and creative technologists across continents to navigate the high-stakes uncertainty of unproven tech, while protecting the strategic creative vision to deliver R&D prototypes and installations truly worth exploring and learning from.
THE PLAYBOOK IN ACTION
In the realm of digital 3D art, it is often challenging to create compositions that convey both modern sophistication and visual intrigue without overwhelming the viewer. Many geometric designs either lack depth and subtlety or become too visually complex, losing their elegance.
GOOGLE FOREST LISTENERS | AI BECOMES THE EARS OF THE RAINFOREST
This project proposes a collection of sharp, angular black prisms, artfully arranged to float against a gradient dark background. By leveraging the interplay of light, shadow, and reflective surfaces, the composition achieves a sense of depth and refinement.
The use of monochromatic black tones ensures a minimalist yet powerful aesthetic, while the geometric forms provide structure and visual interest. This approach allows for versatility, making the visuals suitable for a wide range of modern digital applications.
NATIONAL GEOGRAPHIC: REVIVAL ZOO | REANIMATING EXTINCT SPECIES THROUGH INTERACTIVE NEW MEDIA IN JAPAN
To engage audiences in Japan with the critical message of biodiversity, we needed to make extinct species feel present and real. I led the creative and technical strategy for the Revival Zoo, an immersive exhibition that utilized interactive tech to "reanimate" animals that have disappeared from our planet.
By blending high-fidelity visuals with responsive environments, we transformed scientific data into an emotional, tactile experience, allowing visitors to interact with history and sparking a global conversation about the future of conservation.
GETTY VILLA: PERSEPOLIS | RECONSTRUCTING AN ANCIENT EMPIRE THROUGH IMMERSIVE VR
The challenge for the Getty Villa was to bring the ruins of the ancient Persian capital back to life for a modern audience. I led the creative and technical translation of historical records into a high-fidelity VR experience titled "Persepolis: The Palace Experience."
By collaborating with archaeologists and 3D artists, we reconstructed the architectural majesty of the palace at its peak, allowing visitors to physically walk through a digital ghost of history and experience the scale of the Achaemenid Empire firsthand.
PROVEN AT GLOBAL SCALE
This same approach to experimental R&D has been successfully deployed to test the limits of how we interact with technology. To bridge the digital and tangible gap for the TikTok creator community, we prototyped and produced the "Geek Dice," an interactive collectible designed to bring random-chance gameplay into the physical world.
For TwitchCon San Diego, we pioneered the "Emotifier," an R&D installation that utilized real-time data visualization and generative display systems to transform user-generated content into a massive, site-wide digital art environment.
MORE WORK
Digital | AI | New Media
FRONTIER TECH & CREATIVE R&D
Frontier tech and creative R&D are about pushing the boundaries of what is possible to craft experiences that have never been seen before. For a brand, organization, or institution, these experimental projects offer a rare opportunity to pioneer new storytelling methods and define the future of interaction.
As a Creative Director, I utilize AI pipelines, VR/AR, and emerging technologies to tell timeless stories in ways that feel fundamentally new. I collaborate with AI researchers, game engine developers, and creative technologists across continents to navigate the high-stakes uncertainty of unproven tech, while protecting the strategic creative vision to deliver R&D prototypes and installations truly worth exploring and learning from.
THE PLAYBOOK IN ACTION
In the realm of digital 3D art, it is often challenging to create compositions that convey both modern sophistication and visual intrigue without overwhelming the viewer. Many geometric designs either lack depth and subtlety or become too visually complex, losing their elegance.
GOOGLE FOREST LISTENERS | AI BECOMES THE EARS OF THE RAINFOREST
This project proposes a collection of sharp, angular black prisms, artfully arranged to float against a gradient dark background. By leveraging the interplay of light, shadow, and reflective surfaces, the composition achieves a sense of depth and refinement.
The use of monochromatic black tones ensures a minimalist yet powerful aesthetic, while the geometric forms provide structure and visual interest. This approach allows for versatility, making the visuals suitable for a wide range of modern digital applications.
NATIONAL GEOGRAPHIC: REVIVAL ZOO | REANIMATING EXTINCT SPECIES THROUGH INTERACTIVE NEW MEDIA IN JAPAN
To engage audiences in Japan with the critical message of biodiversity, we needed to make extinct species feel present and real. I led the creative and technical strategy for the Revival Zoo, an immersive exhibition that utilized interactive tech to "reanimate" animals that have disappeared from our planet.
By blending high-fidelity visuals with responsive environments, we transformed scientific data into an emotional, tactile experience, allowing visitors to interact with history and sparking a global conversation about the future of conservation.
GETTY VILLA: PERSEPOLIS | RECONSTRUCTING AN ANCIENT EMPIRE THROUGH IMMERSIVE VR
The challenge for the Getty Villa was to bring the ruins of the ancient Persian capital back to life for a modern audience. I led the creative and technical translation of historical records into a high-fidelity VR experience titled "Persepolis: The Palace Experience."
By collaborating with archaeologists and 3D artists, we reconstructed the architectural majesty of the palace at its peak, allowing visitors to physically walk through a digital ghost of history and experience the scale of the Achaemenid Empire firsthand.
PROVEN AT GLOBAL SCALE
This same approach to experimental R&D has been successfully deployed to test the limits of how we interact with technology. To bridge the digital and tangible gap for the TikTok creator community, we prototyped and produced the "Geek Dice," an interactive collectible designed to bring random-chance gameplay into the physical world.
For TwitchCon San Diego, we pioneered the "Emotifier," an R&D installation that utilized real-time data visualization and generative display systems to transform user-generated content into a massive, site-wide digital art environment.
MORE WORK
Digital | AI | New Media
FRONTIER TECH & CREATIVE R&D
Frontier tech and creative R&D are about pushing the boundaries of what is possible to craft experiences that have never been seen before. For a brand, organization, or institution, these experimental projects offer a rare opportunity to pioneer new storytelling methods and define the future of interaction.
As a Creative Director, I utilize AI pipelines, VR/AR, and emerging technologies to tell timeless stories in ways that feel fundamentally new. I collaborate with AI researchers, game engine developers, and creative technologists across continents to navigate the high-stakes uncertainty of unproven tech, while protecting the strategic creative vision to deliver R&D prototypes and installations truly worth exploring and learning from.
THE PLAYBOOK IN ACTION
In the realm of digital 3D art, it is often challenging to create compositions that convey both modern sophistication and visual intrigue without overwhelming the viewer. Many geometric designs either lack depth and subtlety or become too visually complex, losing their elegance.
GOOGLE FOREST LISTENERS | AI BECOMES THE EARS OF THE RAINFOREST
This project proposes a collection of sharp, angular black prisms, artfully arranged to float against a gradient dark background. By leveraging the interplay of light, shadow, and reflective surfaces, the composition achieves a sense of depth and refinement.
The use of monochromatic black tones ensures a minimalist yet powerful aesthetic, while the geometric forms provide structure and visual interest. This approach allows for versatility, making the visuals suitable for a wide range of modern digital applications.
NATIONAL GEOGRAPHIC: REVIVAL ZOO | REANIMATING EXTINCT SPECIES THROUGH INTERACTIVE NEW MEDIA IN JAPAN
To engage audiences in Japan with the critical message of biodiversity, we needed to make extinct species feel present and real. I led the creative and technical strategy for the Revival Zoo, an immersive exhibition that utilized interactive tech to "reanimate" animals that have disappeared from our planet.
By blending high-fidelity visuals with responsive environments, we transformed scientific data into an emotional, tactile experience, allowing visitors to interact with history and sparking a global conversation about the future of conservation.
GETTY VILLA: PERSEPOLIS | RECONSTRUCTING AN ANCIENT EMPIRE THROUGH IMMERSIVE VR
The challenge for the Getty Villa was to bring the ruins of the ancient Persian capital back to life for a modern audience. I led the creative and technical translation of historical records into a high-fidelity VR experience titled "Persepolis: The Palace Experience."
By collaborating with archaeologists and 3D artists, we reconstructed the architectural majesty of the palace at its peak, allowing visitors to physically walk through a digital ghost of history and experience the scale of the Achaemenid Empire firsthand.
PROVEN AT GLOBAL SCALE
This same approach to experimental R&D has been successfully deployed to test the limits of how we interact with technology. To bridge the digital and tangible gap for the TikTok creator community, we prototyped and produced the "Geek Dice," an interactive collectible designed to bring random-chance gameplay into the physical world.
For TwitchCon San Diego, we pioneered the "Emotifier," an R&D installation that utilized real-time data visualization and generative display systems to transform user-generated content into a massive, site-wide digital art environment.