Experimental | AI | New Media
FRONTIER TECH & CREATIVE R&D
Frontier tech and creative R&D are about exploring what emerging tools can make possible when they are treated as creative materials, not gimmicks or spectacle. For brands, organizations, and institutions, they open new forms of storytelling, interaction, and learning.
THE PLAYBOOK IN ACTION
As a Creative Director, I use AI pipelines, immersive media, and experimental interaction to tell stories in ways that feel genuinely new, leading multidisciplinary teams across creative technology, emerging platforms, and production to turn unproven tools into experiences worth exploring.
GOOGLE FOREST LISTENERS | AI BECOMES THE EARS OF THE RAINFOREST
Forest Listeners explored how AI could make environmental monitoring more tangible and accessible. I directed the creative vision for the Rainforest AI booth at COP30 2025, translating the app into an immersive environment where AI models processed forest audio to identify distinct species, turning a digital tool into a human-centered story about biodiversity and conservation.
NATIONAL GEOGRAPHIC: REVIVAL ZOO | REANIMATING EXTINCT SPECIES THROUGH INTERACTIVE NEW MEDIA IN JAPAN
To raise awareness around biodiversity loss and wildlife protection, National Geographic created an interactive exhibition in Tokyo where extinct animals were brought back to life through CG and motion-tracking technology. I led the creative and technical strategy for an immersive experience that let visitors encounter and respond to these vanished species in real time, supported by matching DOOH and a companion website during a seven-day run that included Earth Day 2022.
GETTY VILLA: PERSEPOLIS | RECONSTRUCTING AN ANCIENT EMPIRE THROUGH IMMERSIVE VR
The Getty Villa set out to bring the ancient Persian capital of Persepolis back to life for a modern audience. I was part of the creative team that led the conceptual translation of historical research into Persepolis: The Palace Experience, a high-fidelity 360° immersive VR journey that reconstructed the city’s palaces and plazas, allowing visitors to deepen both their emotional connection to and understanding of an often-overlooked civilization.
PROVEN AT GLOBAL SCALE
This same approach to experimental storytelling and emerging technology has shaped work beyond the featured projects. Additional examples include TikTok’s Geek Dice, an interactive collectible that brought chance-based play into the physical world for the GeekTok creator community, and TwitchCon San Diego’s Emotifier, an R&D installation that used real-time data visualization and generative display systems to transform user-generated content into a site-wide digital art environment.
MORE WORK
Experimental | AI | New Media
FRONTIER TECH & CREATIVE R&D
Frontier tech and creative R&D are about exploring what emerging tools can make possible when they are treated as creative materials, not gimmicks or spectacle. For brands, organizations, and institutions, they open new forms of storytelling, interaction, and learning.
THE PLAYBOOK IN ACTION
As a Creative Director, I use AI pipelines, immersive media, and experimental interaction to tell stories in ways that feel genuinely new, leading multidisciplinary teams across creative technology, emerging platforms, and production to turn unproven tools into experiences worth exploring.
GOOGLE FOREST LISTENERS | AI BECOMES THE EARS OF THE RAINFOREST
Forest Listeners explored how AI could make environmental monitoring more tangible and accessible. I directed the creative vision for the Rainforest AI booth at COP30 2025, translating the app into an immersive environment where AI models processed forest audio to identify distinct species, turning a digital tool into a human-centered story about biodiversity and conservation.
NATIONAL GEOGRAPHIC: REVIVAL ZOO | REANIMATING EXTINCT SPECIES THROUGH INTERACTIVE NEW MEDIA IN JAPAN
To raise awareness around biodiversity loss and wildlife protection, National Geographic created an interactive exhibition in Tokyo where extinct animals were brought back to life through CG and motion-tracking technology. I led the creative and technical strategy for an immersive experience that let visitors encounter and respond to these vanished species in real time, supported by matching DOOH and a companion website during a seven-day run that included Earth Day 2022.
GETTY VILLA: PERSEPOLIS | RECONSTRUCTING AN ANCIENT EMPIRE THROUGH IMMERSIVE VR
The Getty Villa set out to bring the ancient Persian capital of Persepolis back to life for a modern audience. I was part of the creative team that led the conceptual translation of historical research into Persepolis: The Palace Experience, a high-fidelity 360° immersive VR journey that reconstructed the city’s palaces and plazas, allowing visitors to deepen both their emotional connection to and understanding of an often-overlooked civilization.
PROVEN AT GLOBAL SCALE
This same approach to experimental storytelling and emerging technology has shaped work beyond the featured projects. Additional examples include TikTok’s Geek Dice, an interactive collectible that brought chance-based play into the physical world for the GeekTok creator community, and TwitchCon San Diego’s Emotifier, an R&D installation that used real-time data visualization and generative display systems to transform user-generated content into a site-wide digital art environment.
MORE WORK
Experimental | AI | New Media
FRONTIER TECH & CREATIVE R&D
Frontier tech and creative R&D are about exploring what emerging tools can make possible when they are treated as creative materials, not gimmicks or spectacle. For brands, organizations, and institutions, they open new forms of storytelling, interaction, and learning.
THE PLAYBOOK IN ACTION
As a Creative Director, I use AI pipelines, immersive media, and experimental interaction to tell stories in ways that feel genuinely new, leading multidisciplinary teams across creative technology, emerging platforms, and production to turn unproven tools into experiences worth exploring.
GOOGLE FOREST LISTENERS | AI BECOMES THE EARS OF THE RAINFOREST
Forest Listeners explored how AI could make environmental monitoring more tangible and accessible. I directed the creative vision for the Rainforest AI booth at COP30 2025, translating the app into an immersive environment where AI models processed forest audio to identify distinct species, turning a digital tool into a human-centered story about biodiversity and conservation.
NATIONAL GEOGRAPHIC: REVIVAL ZOO | REANIMATING EXTINCT SPECIES THROUGH INTERACTIVE NEW MEDIA IN JAPAN
To raise awareness around biodiversity loss and wildlife protection, National Geographic created an interactive exhibition in Tokyo where extinct animals were brought back to life through CG and motion-tracking technology. I led the creative and technical strategy for an immersive experience that let visitors encounter and respond to these vanished species in real time, supported by matching DOOH and a companion website during a seven-day run that included Earth Day 2022.
GETTY VILLA: PERSEPOLIS | RECONSTRUCTING AN ANCIENT EMPIRE THROUGH IMMERSIVE VR
The Getty Villa set out to bring the ancient Persian capital of Persepolis back to life for a modern audience. I was part of the creative team that led the conceptual translation of historical research into Persepolis: The Palace Experience, a high-fidelity 360° immersive VR journey that reconstructed the city’s palaces and plazas, allowing visitors to deepen both their emotional connection to and understanding of an often-overlooked civilization.
PROVEN AT GLOBAL SCALE
This same approach to experimental storytelling and emerging technology has shaped work beyond the featured projects. Additional examples include TikTok’s Geek Dice, an interactive collectible that brought chance-based play into the physical world for the GeekTok creator community, and TwitchCon San Diego’s Emotifier, an R&D installation that used real-time data visualization and generative display systems to transform user-generated content into a site-wide digital art environment.