Technology | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Executive technology showcases are about making complex innovation clear, tangible, and strategically relevant. For enterprise brands and technology platforms, they create high-touch environments where decision-makers can understand not just what a system does, but why it matters.
THE PLAYBOOK IN ACTION
As a Creative Director, I translate technical capabilities into intuitive experiences built around the business questions executive audiences actually care about, leading multidisciplinary teams across storytelling, interaction design, software, and physical production to turn complex systems into experiences that invite understanding and buy-in.
GOOGLE CLOUD | IMMERSING DECISION MAKERS INTO ACTIONABLE BUSINESS AI TOOLS
Google Brazil needed a more tangible way to demonstrate Gemini’s real-world value to C-level guests. I led the conceptual development and interactive design of a multimodal, hands-on journey that transformed a standard meeting room into a live testing environment, where participants used voice, text, and video commands to explore Gemini across Workspace and Cloud through practical business scenarios.
IBM @ DAVOS | COMPLEX ENTERPRISE TRANSFORMATION TOOLS MADE TANGIBLE AT THE WORLD ECONOMIC FORUM
At the World Economic Forum, IBM needed to turn its Cognitive Enterprise framework into something global leaders could intuitively grasp. I directed the creation of a tactile audiovisual experience powered by object-recognition technology, allowing attendees to tailor a six-minute narrative to their industry through physical tokens while transforming dozens of whitepapers and case studies into four clear, animated business stories.
MICROSOFT @ IGNITE LAS VEGAS | NAVIGATING THE FUTURE OF WORK THE BEHIND THE SHIFT INSTALLATION
Microsoft needed an installation that could make its social-good initiatives feel as dynamic as the technology behind them. I directed the creative and technical strategy for the Mosaic Wall, a networked display system controlled through a Surface Hub 2S that turned 20 Microsoft and non-Surface devices into an interactive storytelling environment, later scaled for Davos and used across several World Economic Forum keynotes.
PROVEN AT GLOBAL SCALE
This same approach to executive storytelling and interactive technology has shaped B2B experiences for global brands beyond the featured work. Additional projects include Microsoft’s Behind the Shift leadership simulation at Ignite, IBM’s Physical Diorama for Think, and Google Cloud Innovation Labs at Google's São Paulo headquarters across 2018 and 2019.
MORE WORK
Technology | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Executive technology showcases are about making complex innovation clear, tangible, and strategically relevant. For enterprise brands and technology platforms, they create high-touch environments where decision-makers can understand not just what a system does, but why it matters.
THE PLAYBOOK IN ACTION
As a Creative Director, I translate technical capabilities into intuitive experiences built around the business questions executive audiences actually care about, leading multidisciplinary teams across storytelling, interaction design, software, and physical production to turn complex systems into experiences that invite understanding and buy-in.
GOOGLE CLOUD | IMMERSING DECISION MAKERS INTO ACTIONABLE BUSINESS AI TOOLS
Google Brazil needed a more tangible way to demonstrate Gemini’s real-world value to C-level guests. I led the conceptual development and interactive design of a multimodal, hands-on journey that transformed a standard meeting room into a live testing environment, where participants used voice, text, and video commands to explore Gemini across Workspace and Cloud through practical business scenarios.
IBM @ DAVOS | COMPLEX ENTERPRISE TRANSFORMATION TOOLS MADE TANGIBLE AT THE WORLD ECONOMIC FORUM
At the World Economic Forum, IBM needed to turn its Cognitive Enterprise framework into something global leaders could intuitively grasp. I directed the creation of a tactile audiovisual experience powered by object-recognition technology, allowing attendees to tailor a six-minute narrative to their industry through physical tokens while transforming dozens of whitepapers and case studies into four clear, animated business stories.
MICROSOFT @ IGNITE LAS VEGAS | NAVIGATING THE FUTURE OF WORK THE BEHIND THE SHIFT INSTALLATION
Microsoft needed an installation that could make its social-good initiatives feel as dynamic as the technology behind them. I directed the creative and technical strategy for the Mosaic Wall, a networked display system controlled through a Surface Hub 2S that turned 20 Microsoft and non-Surface devices into an interactive storytelling environment, later scaled for Davos and used across several World Economic Forum keynotes.
PROVEN AT GLOBAL SCALE
This same approach to executive storytelling and interactive technology has shaped B2B experiences for global brands beyond the featured work. Additional projects include Microsoft’s Behind the Shift leadership simulation at Ignite, IBM’s Physical Diorama for Think, and Google Cloud Innovation Labs at Google's São Paulo headquarters across 2018 and 2019.
MORE WORK
Technology | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Executive technology showcases are about making complex innovation clear, tangible, and strategically relevant. For enterprise brands and technology platforms, they create high-touch environments where decision-makers can understand not just what a system does, but why it matters.
THE PLAYBOOK IN ACTION
As a Creative Director, I translate technical capabilities into intuitive experiences built around the business questions executive audiences actually care about, leading multidisciplinary teams across storytelling, interaction design, software, and physical production to turn complex systems into experiences that invite understanding and buy-in.
GOOGLE CLOUD | IMMERSING DECISION MAKERS INTO ACTIONABLE BUSINESS AI TOOLS
Google Brazil needed a more tangible way to demonstrate Gemini’s real-world value to C-level guests. I led the conceptual development and interactive design of a multimodal, hands-on journey that transformed a standard meeting room into a live testing environment, where participants used voice, text, and video commands to explore Gemini across Workspace and Cloud through practical business scenarios.
IBM @ DAVOS | COMPLEX ENTERPRISE TRANSFORMATION TOOLS MADE TANGIBLE AT THE WORLD ECONOMIC FORUM
At the World Economic Forum, IBM needed to turn its Cognitive Enterprise framework into something global leaders could intuitively grasp. I directed the creation of a tactile audiovisual experience powered by object-recognition technology, allowing attendees to tailor a six-minute narrative to their industry through physical tokens while transforming dozens of whitepapers and case studies into four clear, animated business stories.
MICROSOFT @ IGNITE LAS VEGAS | NAVIGATING THE FUTURE OF WORK THE BEHIND THE SHIFT INSTALLATION
Microsoft needed an installation that could make its social-good initiatives feel as dynamic as the technology behind them. I directed the creative and technical strategy for the Mosaic Wall, a networked display system controlled through a Surface Hub 2S that turned 20 Microsoft and non-Surface devices into an interactive storytelling environment, later scaled for Davos and used across several World Economic Forum keynotes.
PROVEN AT GLOBAL SCALE
This same approach to executive storytelling and interactive technology has shaped B2B experiences for global brands beyond the featured work. Additional projects include Microsoft’s Behind the Shift leadership simulation at Ignite, IBM’s Physical Diorama for Think, and Google Cloud Innovation Labs at Google's São Paulo headquarters across 2018 and 2019.