Integrated | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Executive technology showcases are about translating complex frontier tech into intuitive, premium experiences to craft high-touch B2B engagements. For a brand, platform, or enterprise, these strategic physical touchpoints offer a rare opportunity to drive adoption and secure buy-in from C-suite leaders.
As a Creative Director, I align a brand's technical capabilities with the business objectives their executive audience actually cares about. I collaborate with software engineers, narrative designers, and physical fabricators across continents to navigate complex B2B messaging, while protecting the strategic creative vision to deliver tactile installations truly worth exploring and understanding.
THE PLAYBOOK IN ACTION
Translating abstract brand briefs into fully realized, high-end installations requires a constant balancing act between intense creative vision and grounded reality. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable executive showcases for global brands:
GOOGLE CLOUD | IMMERSING DECISION MAKERS INTO ACTIONABLE BUSINESS AI TOOLS
Google Brazil needed a highly impactful way to demonstrate the real-world power of its Gemini AI to C-level executives. Moving beyond standard presentations, I led the conceptual development and interactive design of a multimodal, hands-on journey that transformed a standard meeting room into a live testing hub.
By engineering a dual-presentation workflow encompassing voice, text, and video commands, we empowered business leaders to actively solve real-world problems using Gemini across Workspace and Cloud, turning complex AI capabilities into clear, tangible business value.
IBM @ DAVOS | COMPLEX ENTERPRISE TRANSFORMATION TOOLS MADE TANGIBLE AT THE WORLD ECONOMIC FORUM
Marking its presence at the World Economic Forum, IBM required a sophisticated installation to showcase their framework for becoming a Cognitive Enterprise to global leaders. To make this abstract transition tangible, I directed the creation of a tactile audio-visual experience powered by object-recognition technology.
By synthesizing dozens of dense technical whitepapers into four distinct, animated narratives, we enabled Davos attendees to physically tailor a personalized presentation using interactive tokens, delivering a seamless masterclass in business modernization.
MICROSOFT @ IGNITE LAS VEGAS | NAVIGATING THE FUTURE OF WORK THE BEHIND THE SHIFT INSTALLATION
At Microsoft Inspire in Las Vegas, we needed an innovative way to showcase the brand's social-good initiatives through an installation that mirrored their technological ecosystem.
I directed the creative and technical strategy for the Mosaic Wall, a complex array of 20 synchronized Microsoft and non-Surface devices programmatically controlled by a central Surface Hub 2S. By transforming diverse innovations into an intuitive, multi-screen narrative, we empowered attendees to actively explore Microsoft’s global impact.
Following this successful debut, the experience was scaled for the World Economic Forum in Davos, turning the interactive display into a seamless, high-touch presentation tool utilized directly in several mainstage keynotes.
PROVEN AT GLOBAL SCALE
This same approach to high-end B2B storytelling and interactive tech has been successfully deployed to engage decision-makers around the world.
These sophisticated ecosystems include navigating the future of work through the "Behind the Shift" leadership simulation for Microsoft at Ignite Las Vegas, building a physical diorama for IBM’s Think flagship event, and architecting the immersive Google Cloud Innovation Labs across consecutive years (2018 and 2019).
MORE WORK
Integrated | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Executive technology showcases are about translating complex frontier tech into intuitive, premium experiences to craft high-touch B2B engagements. For a brand, platform, or enterprise, these strategic physical touchpoints offer a rare opportunity to drive adoption and secure buy-in from C-suite leaders.
As a Creative Director, I align a brand's technical capabilities with the business objectives their executive audience actually cares about. I collaborate with software engineers, narrative designers, and physical fabricators across continents to navigate complex B2B messaging, while protecting the strategic creative vision to deliver tactile installations truly worth exploring and understanding.
THE PLAYBOOK IN ACTION
Translating abstract brand briefs into fully realized, high-end installations requires a constant balancing act between intense creative vision and grounded reality. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable executive showcases for global brands:
GOOGLE CLOUD | IMMERSING DECISION MAKERS INTO ACTIONABLE BUSINESS AI TOOLS
Google Brazil needed a highly impactful way to demonstrate the real-world power of its Gemini AI to C-level executives. Moving beyond standard presentations, I led the conceptual development and interactive design of a multimodal, hands-on journey that transformed a standard meeting room into a live testing hub.
By engineering a dual-presentation workflow encompassing voice, text, and video commands, we empowered business leaders to actively solve real-world problems using Gemini across Workspace and Cloud, turning complex AI capabilities into clear, tangible business value.
IBM @ DAVOS | COMPLEX ENTERPRISE TRANSFORMATION TOOLS MADE TANGIBLE AT THE WORLD ECONOMIC FORUM
Marking its presence at the World Economic Forum, IBM required a sophisticated installation to showcase their framework for becoming a Cognitive Enterprise to global leaders. To make this abstract transition tangible, I directed the creation of a tactile audio-visual experience powered by object-recognition technology.
By synthesizing dozens of dense technical whitepapers into four distinct, animated narratives, we enabled Davos attendees to physically tailor a personalized presentation using interactive tokens, delivering a seamless masterclass in business modernization.
MICROSOFT @ IGNITE LAS VEGAS | NAVIGATING THE FUTURE OF WORK THE BEHIND THE SHIFT INSTALLATION
At Microsoft Inspire in Las Vegas, we needed an innovative way to showcase the brand's social-good initiatives through an installation that mirrored their technological ecosystem.
I directed the creative and technical strategy for the Mosaic Wall, a complex array of 20 synchronized Microsoft and non-Surface devices programmatically controlled by a central Surface Hub 2S. By transforming diverse innovations into an intuitive, multi-screen narrative, we empowered attendees to actively explore Microsoft’s global impact.
Following this successful debut, the experience was scaled for the World Economic Forum in Davos, turning the interactive display into a seamless, high-touch presentation tool utilized directly in several mainstage keynotes.
PROVEN AT GLOBAL SCALE
This same approach to high-end B2B storytelling and interactive tech has been successfully deployed to engage decision-makers around the world.
These sophisticated ecosystems include navigating the future of work through the "Behind the Shift" leadership simulation for Microsoft at Ignite Las Vegas, building a physical diorama for IBM’s Think flagship event, and architecting the immersive Google Cloud Innovation Labs across consecutive years (2018 and 2019).
MORE WORK
Integrated | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Executive technology showcases are about translating complex frontier tech into intuitive, premium experiences to craft high-touch B2B engagements. For a brand, platform, or enterprise, these strategic physical touchpoints offer a rare opportunity to drive adoption and secure buy-in from C-suite leaders.
As a Creative Director, I align a brand's technical capabilities with the business objectives their executive audience actually cares about. I collaborate with software engineers, narrative designers, and physical fabricators across continents to navigate complex B2B messaging, while protecting the strategic creative vision to deliver tactile installations truly worth exploring and understanding.
THE PLAYBOOK IN ACTION
Translating abstract brand briefs into fully realized, high-end installations requires a constant balancing act between intense creative vision and grounded reality. Here are a few project examples of how I put the playbook approach to work to build massive, unforgettable executive showcases for global brands:
GOOGLE CLOUD | IMMERSING DECISION MAKERS INTO ACTIONABLE BUSINESS AI TOOLS
Google Brazil needed a highly impactful way to demonstrate the real-world power of its Gemini AI to C-level executives. Moving beyond standard presentations, I led the conceptual development and interactive design of a multimodal, hands-on journey that transformed a standard meeting room into a live testing hub.
By engineering a dual-presentation workflow encompassing voice, text, and video commands, we empowered business leaders to actively solve real-world problems using Gemini across Workspace and Cloud, turning complex AI capabilities into clear, tangible business value.
IBM @ DAVOS | COMPLEX ENTERPRISE TRANSFORMATION TOOLS MADE TANGIBLE AT THE WORLD ECONOMIC FORUM
Marking its presence at the World Economic Forum, IBM required a sophisticated installation to showcase their framework for becoming a Cognitive Enterprise to global leaders. To make this abstract transition tangible, I directed the creation of a tactile audio-visual experience powered by object-recognition technology.
By synthesizing dozens of dense technical whitepapers into four distinct, animated narratives, we enabled Davos attendees to physically tailor a personalized presentation using interactive tokens, delivering a seamless masterclass in business modernization.
MICROSOFT @ IGNITE LAS VEGAS | NAVIGATING THE FUTURE OF WORK THE BEHIND THE SHIFT INSTALLATION
At Microsoft Inspire in Las Vegas, we needed an innovative way to showcase the brand's social-good initiatives through an installation that mirrored their technological ecosystem.
I directed the creative and technical strategy for the Mosaic Wall, a complex array of 20 synchronized Microsoft and non-Surface devices programmatically controlled by a central Surface Hub 2S. By transforming diverse innovations into an intuitive, multi-screen narrative, we empowered attendees to actively explore Microsoft’s global impact.
Following this successful debut, the experience was scaled for the World Economic Forum in Davos, turning the interactive display into a seamless, high-touch presentation tool utilized directly in several mainstage keynotes.
PROVEN AT GLOBAL SCALE
This same approach to high-end B2B storytelling and interactive tech has been successfully deployed to engage decision-makers around the world.
These sophisticated ecosystems include navigating the future of work through the "Behind the Shift" leadership simulation for Microsoft at Ignite Las Vegas, building a physical diorama for IBM’s Think flagship event, and architecting the immersive Google Cloud Innovation Labs across consecutive years (2018 and 2019).