About me
MATHEUS FAUSTINO
With 25+ years of creative evolution, my journey started in the early 2000s, with the internet boom.
This happy accident gave me a job that, with time, grew into a passion for physical and digital experiences, a career I didn't know existed when I started.
I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
I’m also a dedicated people person, a tech-head, and a world-class cat dad.
THE PLAYBOOK
With 25+ years of creative evolution, I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
My CREATIVE Journey
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
About me
MATHEUS FAUSTINO
With 25+ years of creative evolution, my journey started in the early 2000s, with the internet boom.
This happy accident gave me a job that, with time, grew into a passion for physical and digital experiences, a career I didn't know existed when I started.
I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
I’m also a dedicated people person, a tech-head, and a world-class cat dad.
THE PLAYBOOK
With 25+ years of creative evolution, I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
My CREATIVE Journey
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
About me
MATHEUS FAUSTINO
With 25+ years of creative evolution, my journey started in the early 2000s, with the internet boom.
This happy accident gave me a job that, with time, grew into a passion for physical and digital experiences, a career I didn't know existed when I started.
I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
I’m also a dedicated people person, a tech-head, and a world-class cat dad.
THE PLAYBOOK
With 25+ years of creative evolution, I've mastered the skills to translate ambitious business goals into immersive global experiences, collaborating with diverse teams to push the boundaries of strategy, craft, and emerging tech.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
1. GLOBAL CREATIVE & ART DIRECTION
Directing end-to-end vision for global brands and entertainment.
Uniting diverse teams for unified creative and strategic vision.
Crafting winning pitches that align vision with business strategy.
Translating brand identities into physical and digital environments.
2. Experiential, Digital & Interactive
Designing ecosystems that blend physical and digital touchpoints.
Directing virtual events and multi-platform digital broadcasts.
Social-first, platform-native campaigns for maximum reach.
Integrating interactive mechanics to drive audience participation.
3. HIGH-SCALE CREATIVE PRODUCTION
Production lifecycle supervision, from pre-vis to live broadcast.
Orchestrating global vendors and cross-functional teams.
Ensuring flawless execution in high-stakes environments.
Leading on-set direction and high-end content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Pioneering brand visions on every new tech wave.
Exploring the creative potential of tech hands-on.
My CREATIVE Journey
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.